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Robert Livingston
Professor
Ph. D. 2001, The Ohio State University
Email: rwlivingston@wisc.edu
Broadly speaking, my research investigates the antecedents, contingencies,
and consequences of prejudice. Given the ubiquity of ethnocentric bias
across centuries, cultures, and individuals, one question concerns the
social, cognitive, motivational, and biological factors that contribute to
“nonprejudice”. What are the
mechanisms that enable a few individuals to avoid racial bias altogether
(both consciously and nonconsciously) and how
might these findings inform techniques of prejudice reduction? A second line of research examines
whether the underlying structure and function of prejudice systematically
differs for different groups in society. We posit that structural variables
such as status, power, goal compatibility interact
to produce distinct intergroup “images”, emotions, and prejudice contingencies, and that a
more textured understanding of the qualitative differences underlying
general negative evaluations is crucial for programs of conflict
resolution. Finally, I am
interested in the impact of prejudice and social stigma on academic
performance, physical health, and psychological well-being.
Representative Publications
Alexander, M. G., Brewer, M. B., & Livingston, R. W. (in press). Putting stereotype content in context: Image theory and interethnic stereotypes. Personality and Social Psychology Bulletin
Livingston, R. W. (2004). Demystifying the nonconscious: Unintentional bias in society and the
media. In J. Williams, W. Lee, & C. Haugtvedt (Eds.), Diversity in Advertising.
(pp. 59-73) Lawrence Erlbaum Associates: Mahwah, NJ
Klein, O., Snyder, M., & Livingston, R. W.
(2004). Prejudice on the stage: Self-monitoring and the public expression
of group attitudes. British Journal
of Social Psychology, 43, 299-314.
Livingston, R. W. & Brewer, M. B. (2002) What
are we really priming?: Cue-based versus
category-based processing of facial stimuli. Journal of Personality and Social Psychology, 82, 5-18.
Livingston, R. W. (2002). The role of perceived
negativity in the moderation of African Americans' implicit and explicit
racial attitudes. Journal of
Experimental Social Psychology, 38, 405-413.
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Phone:
(608) 263-2380
or
(608) 265-8949
Office: 421 Psychology
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